Associate Director, O2O Conversion Optimisation
AIA Group Hong Kong Full-time
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About this role
Associate Director role at AIA Group Office Hong Kong focused on online-to-offline (O2O) conversion optimisation and performance marketing to drive customer acquisition and engagement.
Responsibilities
- Develop and execute O2O conversion strategies; Analyse customer journey data to identify optimisation opportunities; Collaborate with digital and agency teams on campaign execution; Monitor and report on key performance metrics; Test and iterate on conversion tactics
Requirements
- Experience in digital marketing, performance marketing or conversion optimisation; Strong analytical skills with experience in data-driven marketing; Knowledge of online-to-offline marketing strategies; Experience in insurance or financial services preferred
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