Head of Marketing, Hong Kong
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About this role
Fidelity aims to be the premier provider of asset management products and solutions in Hong Kong. The Head of Marketing, Hong Kong will lead Fidelity's marketing strategy and execution in one of our most dynamic and strategically important markets. This role is responsible for building brand visibility, strengthening client engagement across institutional, intermediary, and retail channels, and delivering integrated campaigns that support business growth objectives. This role also leads ETF marketing across the Asia Pacific region.
Responsibilities
- Developing and implementing the marketing strategy and activities for all 3 business channels (Wholesale, Institutional, and Regional ETFs). Collaborating with the Head of Regional Product Marketing team to develop effective and powerful marketing content strategy. Acting as a strategic partner to country leadership. Leading the design and execution of integrated marketing campaigns across advertising, digital, events, and content. Building and maintaining strong relationships with distribution teams, APAC marketing centers of excellence, and external agencies.
Requirements
- Minimum 15+ years marketing experience with proven track record in marketing strategy, brand management, product marketing and digital marketing. Experience of working in the financial services industry essential. Deep understanding of Hong Kong's asset management and ETF distribution industry. Bilingual proficiency in written and spoken Cantonese, Mandarin and English is required. Proven people management skill with track record of achieving marketing and business objectives.
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