Marketing Manager, Retail Banking
Bank of East Asia Hong Kong Full-time
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About this role
Drive retail banking marketing campaigns for BEA, promoting deposits, mortgages and lifestyle banking products.
Responsibilities
- Plan and execute integrated marketing campaigns for retail banking products. Manage digital and offline marketing channels including social media, online advertising and branch materials. Monitor campaign performance and optimise for ROI. Collaborate with product and channel teams on campaign strategy. Manage marketing budget and agency relationships.
Requirements
- Minimum 5 years marketing experience in banking or financial services. Experience managing integrated multi-channel campaigns. Strong digital marketing skills including social media and performance marketing. Cantonese and English proficiency required. Creative and data-driven mindset.
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